The Client pathway

Pursuing a career in market research within client brands offers the unique opportunity to directly influence brand strategies and business decisions. As part of a brand’s internal team, you provide critical insights into consumer behaviour, market trends, and competitive landscapes, helping shape product development, marketing campaigns, and customer experiences. Your work ensures that the brand stays aligned with customer needs and market demands, leading to more effective strategies and stronger customer relationships.

Working closely with marketing, product development, and leadership teams, you become a key player in driving business growth. The insights you gather from consumer data and research studies allow brands to innovate, optimise, and remain competitive. This proximity to decision-making gives your work immediate impact, as your research directly informs important business moves.

Additionally, the role offers exposure to diverse projects, from analysing market trends for new product launches to improving brand positioning and customer engagement strategies. You’ll gain a comprehensive understanding of the brand's goals, challenges, and long-term vision, which provides a deeper connection to the outcomes of your work.

For those passionate about consumer insights, data analysis, and brand strategy, working in research and insight for client brands offers a rewarding, influential, and impactful career path.