The Client pathway
SharePursuing a career in market research within clientside organisations offers the unique opportunity to directly influence brand strategies and business decisions. As part of a internal research team, you provide critical insights into consumer behaviour, market trends and competitive landscapes, helping shape product development, marketing campaigns and customer experiences.
The Clientside Career Pathway
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+ C-suite l Business strategy and leadership, MBA, Fellowship+ Management l Financial planning, team leading, influencing + presentation skills, project + client management, Certified Member+ Specialist skills l Cross functional management, drives insights acrross fields including CX/UX, data science and analytics
+ Core skills l Storytelling, behavioural science, AI, comms skills, client engagement, desk research, CX/UX, Membership
+ Personal qualities l Market mindset, customer facing, strategic thinker, excited by targets/growth, storyteller and good persuasion skills+ First steps l The Certificate in Market Research, Advanced Certificate in Market Research+ Entry points l Apprenticeship, degree, entry level client role |
White Paper by the MRS Senior Client Council: Recruiting and Retaining Client-side Insights and Analytics Talent for Success
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The MRS Senior Client Council has produced a White Paper that seeks to underline the fundamental skills required in a modern, highly-effective client-side, Insights & Analytics team, how those skills can be nurtured and retained. The paper offers contemporary thoughts on how Insights function leaders can begin to think and plan for future talent strategies where AI tools and applications impact our ways of working.Download the Skills White Paper here.Read the associated article 'Collectively Building Impactful Working Cultures' on Research Live. |
Becoming a client side researcher
Working closely with marketing, product development, and leadership teams, you become a key player in driving business growth. The insights you gather from consumer data and research studies allow brands to innovate, optimise, and remain competitive. This proximity to decision-making gives your work immediate impact, as your research directly informs important business moves.
Additionally, the role offers exposure to diverse projects, from analysing market trends for new product launches to improving brand positioning and customer engagement strategies. You’ll gain a comprehensive understanding of the brand's goals, challenges, and long-term vision, which provides a deeper connection to the outcomes of your work.
For those passionate about consumer insights, data analysis, and brand strategy, working in research and insight for client brands offers a rewarding, influential, and impactful career path.
Revisit Reuse and Repurpose
This training will teach you how to curate, synthesise and structure existing data sets to overcome complexity and answer new questions quickly and effectively
Finding the Story in the Data
Take information and find key messages through taught material and 'hands on' learning.
Creating a Culture of Insightment
How to create a collective and individual culture that is ready to identify and transmit actionable insights.
The Graphic Design Skills you have to have
We are all graphic designers. Most days we are creating presentations, documents, videos etc as part of our jobs, but to create clear and visually compelling outcomes we need to understand design, to think in the way a graphic designer would.
Infographics & Insight Visualisation
Understand visual storytelling and create tailor-made data infographics
Advanced Thinking in Qual Masterclass
A masterclass of cutting-edge tools for agency and client-side qualitative researchers
Become a better strategic thinker through the art of storytelling
Enhance your ability to think and write more strategically by applying storytelling techniques that will inspire your audience to act.
Introduction to Behavioural Economics
Learn behavioural change and how it effects and improves our chances of commercial success.
Behavioural science in quantitative research
Learn how to apply behavioural science in quantitative market research
Creating Compelling Insight Stories
Create stories that showcase the brilliance of your insights and result in highly engaged audiences.
Storytelling Bootcamp
Create insightful, innovative and inspiring deliverables that move audiences to action
Narrative by Numbers
Stories are how human beings make sense of the world. They are what we’re persuaded by, particularly when they’re rooted in genuine evidence.
Finding the Story in the Data
Take information and find key messages through taught material and 'hands on' learning.
Creating Videos for Storytelling in Research
Storytelling is a key research skill with videos one of the most effective ways to engage buyers. Learn how to create compelling videos on this course.
Infographics & Insight Visualisation
Understand visual storytelling and create tailor-made data infographics
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©2025 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911 Email: info@mrs.org.uk
The Market Research Society (MRS) is the world's leading research association. For all those who need, generate or interpret the evidence for making good business and policy decisions. Click here to find out more about us.
©2025 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911 Email: info@mrs.org.uk