Using Continuous Discovery research tools to build customer-centric Products

Indeemo – 26 November 2022

Source Indeemo

In an era where an alternative to every product or service is just a double tap away, products that don’t instantly meet the needs of its audience will rapidly fail. For products to succeed and endure, it’s critical that companies promote an agile, customer-centric culture with Discovery Research at its core.

However, when change happens as quickly as it now does, conducting Discovery Research at the start of your product design cycle may no longer suffice. This is what’s driving the urgency for Continuous Discovery research.