Tips for how to plan and conduct a Diary Study research project (Guide)

Indeemo – 20 July 2022

Source Indeemo

Exploratory research is all about getting under the skin of customers and users in their every day lives. It’s about virtually walking in their shoes and seeing the world as they see it. It’s about understanding their real world contexts and what influences how they act, feel and behave in-the-moment. It’s about adding depth, colour and vitality to faceless segmentations, user personas, analytics and metrics.

One of the most powerful methods of discovery user research is the remote Diary Study. For some, it’s the richest, most intimate and contextual type of exploratory research method there is. Great design starts with deep understanding and a longitudinal diary study is a powerful, non invasive and cost effective research method that our customers are increasingly embracing to deepen their empathy and improve their customer and user experience.