VIPs FAQs

VERVE – 14 July 2024

Source https://www.addverve.com/inspiration/faqs-verve-intelligent-personas/

What are Verve Intelligent Personas (VIPs)?  

• Private client simulations built from high-quality, curated insight data and trained from the bottom up. They replicate – with statistical confidence – what real people would say if we asked them 

• As richly detailed, research-trained and validated AI models, VIPs are a very different proposition to general synthetic data and virtual audiences 

How are VIPs built?  

• VIPs are trained through a combination of high-quality client data and Verve’s proprietary Maven platform, supported by interactions with a source Large Language Model (LLM), selected specifically by best fit for the project 

• The Maven platform has been trained by insight professionals specifically for the purpose of generating insight and uses the latest AI technology 

• Each VIP model is built to fit your specific brief; a unique structure designed to ensure you maintain commercial advantage 

How much data do I need to build a VIP model?  

• Less than you may think! Every client and every client’s data is different, but ultimately quality is more important than quantity – the data we use is highly curated and cleaned, well tested  

• We will work with you to identify the right combination of data, as well as helping to plug any gaps in your existing knowledge base 

Can I build a VIP for any audience? 

• Yes, if suitable robust datasets exist, we can model any audience – we have created rich simulations for some very niche groups     

• VIPs take a scarce research resource and turn it into a source of limitless insight, while avoiding the challenges of fraud and respondent quality, increasingly associated with traditional panel approaches  

• This newfound ability to access hard-to-reach audiences, is particularly exciting for the world of B2B insight, where, by definition, there is a limited research universe   

How do I know VIP models are giving the ‘right’ answers? 

• It all starts with great data. Building from trusted proprietary data provides us with the ability to replicate what real people would say and verify that accuracy using authentic responses 

• Every model goes through robust validation. This can be qualitative or quantitative, or a combination of both. In all scenarios we statistically measure the ability of the model to deliver the correct (same) response as a known dataset 

• VIP simulations have demonstrated the ability to replicate what real people would say if we asked them, with verifiable accuracy and statistical confidence, producing correlations against real-world human responses of over 0.9, and R2 scores of the same magnitude 

What can I use VIPs for? 

• VIP models are incredibly flexible and can serve a broad range of insight needs:  rapid audience understanding, elevating and extending segmentations, early-stage innovation, ideation and co-creation, reaching niche and B2B audiences….the list goes on 

• As fully secure, closed environments VIPs provide the perfect place to test sensitive or confidential materials with complete confidence With the ability to conduct unlimited research, VIPs save time and save money by saving real people for when they’re truly needed 

• VIPs is a new Gen AI game-changing insight solution and will be an integral part of the future research toolkit for most organisations  

How do I access VIP models? 

• VIPs are available to all clients through two service modes accessible at any time:   

1. Self-service qualitative interaction via an intuitive interface, delivering a source of “bottomless” insight and rapid, rich Q&A   
2. Full-service projects: full research delivered to brief by Verve at a fraction of the cost and time of traditional primary research 

Are the VIP models kept up to date?  

• Yes, the world is moving faster than ever, people change with it and so should your simulations. As part of your subscription, we update your VIPs by feeding them high-quality primary research, contextual and cultural insights, ensuring they evolve over time  

How many questions can I ask my VIPs? 

• There is no limit 

• Trained simulations can deliver a source of “bottomless insight” with consistent quality. They never get bored – you can ask all the important (but occasionally quite dull) questions that real humans would tire of and stop responding to 

• Ask any questions, at any time of day or night, at the pace that businesses demand  

• Different packages are available by subscription to match the specific need of your business 

Is my data protected when I build a VIP? 

• Yes, each client VIP model sits in its own separate, closed environment, so there is no bleed-over between data or models. Your data will remain private and walled off 

• As an analysis model, Verve’s platform does not retain client data for its own training, nor is there bleed-out to the LLM APIs – nothing is retained by the base LLM 

How much does it cost to use VIPs? 

• Each model is built to fit the specific requirements of a client’s brief and accessed via a subscription model   

• Prices start from as low as £2,000 per month, including a full model build, validation and self-service usage 

TAKE ME TO THE TOP

Gold standard Gen Z Simulation 

What is the Gold Standard Gen Z simulation? 

• Gold Standard Gen Z is a new AI powered model that changes the way market research is done with a notoriously ‘hard to engage’ audience 

• A high-quality market-level simulation of Gen Z consumers in the UK; the Gold Standard Gen Z is an alternative source of research to the quality-challenged access panel market 

How is the Gold Standard Gen Z simulation built?  

• Using the same approach as Verve’s private client simulations, the Gen Z Gold Standard model is built and validated using high-quality, curated insight data – sourced from real people – and trained from the bottom up  

• It’s a richly detailed, research trained model, validated against real research and constantly updated from a curated source of robust, large-scale responses from real members of Gen Z  

• This makes the Gold Standard Gen Z vastly different to other general synthetic populations and audiences out there in the market 

What can I use the Gold Standard simulations for? 

• The Gen Z Gold Standard model is incredibly flexible and can serve a broad range of insight needs: U&As, audience testing and ideation brainstorming solutions, concepts, comms, creatives, pain points, jobs to be done and more 

• Always-on, the Gen Z Gold Standard model provides a bottomless source of insight; unlike real members of Gen Z, it never gets bored, answers extensively and remains completely confidential 

• With the ability to conduct unlimited research via rented access when you need it, the Gen Z model saves time and save money by saving real Gen Z for when they are truly needed 

How do I access the Gold Standard Gen Z simulations? 

• The Gold Standard Gen Z simulations are coming soon. Sign up to the waitlist below to be kept informed of upcoming release dates