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VERVE

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Innovation of the Year 2024 – Verve Vero revolutionizes AI-powered insight by putting real human truth at the core. We don’t just use AI—we elevate it with human and cultural intelligence for sharper, faster, and more actionable insights.

 AI That’s Smarter, Faster, and More Human.

Verve Vero fuses proprietary high-quality datasets and best-in-class Gen AI, validates with real people and then updates dynamically. Global leaders like Mars Petcare, Samsung, UBS, and Colgate trust us to deliver breakthrough insights that drive real-world impact.

Our Verve Intelligent Personas (VIPs) aren’t just data points—they’re dynamic, AI-powered audience simulations shaped by real human behavior. That’s why client-side researchers named them AURA’s Innovation of the Year 2024.

AI That Gets Culture.
Culture drives behavior. As leaders in Cultural Intelligence  we decode emerging trends at scale, blending semiotics, AI, and human expertise to fuel smarter AI audience simulations.

Our specialisms

Drinks (Alcoholic), Finance/Investment – Personal, FMCG – General, Media (Broadcast), Retail, Sport/Leisure/Arts, Technology, Telecoms/Mobile/Internet, Travel/Tourism, Wellness/Fitness
Artificial Intellegence/ AI Powered Platforms, Brand/Branding, Business-to-Business, Concept Testing, Consumer, Customer Communities, Machine Learning, New Product Development, NEW TECH/AI , Online Panels
Ad hoc, Advanced Statistical Techniques, Artificial Intellegenc/ AI Powered Platforms, Data Analytics, Online Communities, Online Qualitative, Online Research/CAWI, Qualitative, Quantitative, Semiotics
Affluent/High net worth, Business decision makers, Children & young people, LGBTQIA+, Older people, Seldom heard audiences, Youth/Teens

Our people

Senior Contacts

Andrew Cooper (Founder & CEO)

Gav Holt (Executive Director, Customer Centricity & Innovation)

Paul Lawson (Executive Director, Business Development)

Rikki Pearce (Managing Director, Verve Australia)

Heather Tluczek (Managing Director, Africa)

Breakdown of Personnel

Admin/Support staff: 11

Executive/Research staff: 47

Non-research: 4

Data processing: 17

Field managers/supervisors: 23

Spec writers: 14

Total Number of Employees: 101 to 500

Open-quote-mark

Hannah Key, Insights Manager – Marketing Comms & Strategic Projects, Boots 
Verve are such an embedded partner here at Boots UK. Their presence and knowledge of our customer [and the customers we want to win] has become integral to not only having quality insights but building and maintaining top-class relationships with our varied stakeholder groups. Marketing proactively ask for Verve; Digital actually change multi-million pound investment plans off the back of their data; our Exec team praise their concise slides and clear action points. The team’s knowledge of our business is second to none, and their can-do attitude means they’re a joy to work with – even when the deadlines are stressful and the brief a little woolly. They are keen, but most importantly, tell us straight when we are wrong, and hold us to account on an ongoing basis. We do better work because of our partnership with Verve.  

Matthew Bickham, Head of Insight, EON Next

We have a fantastic strategic relationship with Verve. Their research and strong understanding of how E.ON Next works has guided numerous strategic decisions, from helping to develop products from concept to launch, to informing our future brand trajectory. Verve always delivers high quality reporting and recommendations regardless of whether it is sourced from a Max Diff or a focus group. Debriefs are always well delivered and the account teams are able to engage with even the most senior directors. The team is a pleasure to deal with, thoroughly professional and reactive. I look forward to continuing to work with Verve!

International Addresses

VERVE Chicago
444 W Lake St.
Suite 1700
Chicago IL
60606
Tel: +1 (312) 416 8528

VERVE Iasi
Strugurilor Alley
No. 87, Floor 1, Office 1
Iasi, Romania

VERVE Australia
514/55 Holt Street,
Surry Hills
Australia
NSW 2010

VERVE South Africa
The Link 1F,
173 Oxford Road
Rosebank
Johannesburg,
2196

VERVE Manchester
9 Great Ancoats St
Manchester
M4 5AD

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