Innovation of the Year 2024 – Verve Vero revolutionizes AI-powered insight by putting real human truth at the core. We don’t just use AI—we elevate it with human and cultural intelligence for sharper, faster, and more actionable insights.
AI That’s Smarter, Faster, and More Human.
Verve Vero fuses proprietary high-quality datasets and best-in-class Gen AI, validates with real people and then updates dynamically. Global leaders like Mars Petcare, Samsung, UBS, and Colgate trust us to deliver breakthrough insights that drive real-world impact.
Our Verve Intelligent Personas (VIPs) aren’t just data points—they’re dynamic, AI-powered audience simulations shaped by real human behavior. That’s why client-side researchers named them AURA’s Innovation of the Year 2024.
AI That Gets Culture.
Culture drives behavior. As leaders in Cultural Intelligence we decode emerging trends at scale, blending semiotics, AI, and human expertise to fuel smarter AI audience simulations.
Gav Holt (Executive Director, Customer Centricity & Innovation)
Paul Lawson (Executive Director, Business Development)
Admin/Support staff: 11
Executive/Research staff: 47
Non-research: 4
Data processing: 17
Field managers/supervisors: 23
Spec writers: 14
Total Number of Employees: 101 to 500
Hannah Key, Insights Manager – Marketing Comms & Strategic Projects, Boots
Verve are such an embedded partner here at Boots UK. Their presence and knowledge of our customer [and the customers we want to win] has become integral to not only having quality insights but building and maintaining top-class relationships with our varied stakeholder groups. Marketing proactively ask for Verve; Digital actually change multi-million pound investment plans off the back of their data; our Exec team praise their concise slides and clear action points. The team’s knowledge of our business is second to none, and their can-do attitude means they’re a joy to work with – even when the deadlines are stressful and the brief a little woolly. They are keen, but most importantly, tell us straight when we are wrong, and hold us to account on an ongoing basis. We do better work because of our partnership with Verve.
Matthew Bickham, Head of Insight, EON Next
We have a fantastic strategic relationship with Verve. Their research and strong understanding of how E.ON Next works has guided numerous strategic decisions, from helping to develop products from concept to launch, to informing our future brand trajectory. Verve always delivers high quality reporting and recommendations regardless of whether it is sourced from a Max Diff or a focus group. Debriefs are always well delivered and the account teams are able to engage with even the most senior directors. The team is a pleasure to deal with, thoroughly professional and reactive. I look forward to continuing to work with Verve!
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