Watermelon & Bernadette launch The Digital Experience Index

Watermelon Research – 30 January 2025

Source LinkedIn

Did you know that 1 in 3 apps and websites are actively failing Brits?

Introducing The Digital Experience Index, our latest research in partnership with Bernadette, where we have uncovered a major "experience gap" in the performance of brand’s digital experiences. This new proprietary tool helps brands assess the effectiveness of their apps and websites by benchmarking them against their peers and those best-in-class. Pinpointing where brands are falling short and how they can bridge the gap with data-driven insights.

In a world where over 60% of brand interactions happen digitally, we are excited to have created a tool that can truly help brands measure what matters customers and drive real business change.

In our whitepaper, we share the findings and what it takes to be best-in-class. Download the full report here: https://wearebernadette.co/digital-experience-index