Watermelon are Customer Experience, Insight and Fieldwork Operations specialists.
We work with brands to listen to customers to identify and prioritise CX improvement opportunities and initiatives that deliver ROI.
We connect global clients with their customers, bridging the gap between technology and insight by using dynamic tools, platforms and surveys to help them create smarter, customer-centric businesses. We don't believe in one size fits all design. Instead, we offer flexible, tailor-made approaches, making it easy to build programmes to suit any business.
Our team of consultants are always on-hand to make our clients' lives easier. We understand the processes end to end. Whether it’s building journey maps, identifying how best to engage with customers, integrating with systems, designing reporting dashboards or delivering insight, through to driving transformation, we are always here to advise and support.
Fully trained in quantitative and qualitative research methods and web development, the team deliver accurate, innovative, insightful outcomes for every study – whether it's an ad hoc or continuous project – with fast turn-around times.
Our key offerings include:
Customer Experience – tailor-made Voice of the Customer programmes
Insight - design and delivery of strategic research and insight that adds value and drives commercial impact
Research – smart, innovative and pragmatic operations and field and tab solutions, focusing on bespoke and complex requirements
As a team we are fun, dynamic and - above all - passionate about research and technology.
Our specialisms
Energy/Utilities, Environmental, Finance/Investment – Business, Finance/Investment – Personal, FMCG – General, Food, Gambling/Online Gaming, Healthcare, Insurance, Pets/Petcare, Property/Construction/Housing, Retail, Sustainable Energy, Technology, Telecoms/Mobile/Internet, Transportation, Travel/Tourism
Analytics, Artificial Intellegence/ AI Powered Platforms, Behaviour Insights, Brand/Branding, Business-to-Business, Concept Testing, Consumer, Cultural research, Customer Experience, Customer Loyalty, Data Analytics, Employee Research, International, Multi-Mode Fieldwork, New Product Development, NEW TECH/AI
, Online Panels, Opinion Polling, Pricing, Research technology
, Segmentation research, Storytelling, Usage & Attitude
Ad hoc, Advanced Statistical Techniques, Co-creation, Coding/Data Entry, Consultancy, Continuous, Customer Experience (CX), CX Benchmark Studies, Data Analytics, Depth Interviews, Diary Studies, Ethnography, Face-to-Face, Focus Groups/Group Discussion, Hall Tests, In-store/exit Interviews, Interactive Voice Response, Mobile Surveys, Multivariate Stats and Modelling, Online Focus Group Hosting, Online Qualitative, Online Research/CAWI, Online Results and Data Portals, Online Surveys, Panels, Qualitative, Quantitative, Questionnaire Design, Recruiting, Report Writing, Tabulation & Analysis, Tracking, User Experience (UX), Workshops
Australasia, Central Europe, Northern/Western Europe, UK, USA, Worldwide
Our people
Senior Contacts
David Adley (Operations Director)
Mark Barrett (Director)
Sian Kerr (Chief Strategy Officer)
Mark Squires (Chief Executive Officer)
Paul Twite (Chief Revenue Officer)
Breakdown of Personnel
Executive/Research staff: 50
Non-research: 5
Total Number of Employees: 51 to 100
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