BMG Research is a full-service research and analytics agency specialising in the public sector and regulated industries. We combine quantitative and qualitative methods expertise, sophisticated analytics and impactful insight to empower our clients to make evidence-based decisions that change behaviour among customers, stakeholders and wider society, measure and evaluate the impact of their actions and policies and form long-term strategies.
We have more than 30 years’ experience of supporting our clients to build and deepen their understanding of changing and ever more complex markets, people and society. Our people help government clients deliver more effective public services, shape public policy and guide public investment. In the regulated industries we support clients in shaping their customer’s experiences, developing their reputations and changing customer behaviours.
We provide clients with close support and local guidance from our consultative teams based in our London and Birmingham offices.
Areas of core expertise include:
- Behavioural Insight
- Business-to-Business,
- Campaign Effectiveness
- Children/Young People
- Crime & Justice
- Customer Experience
- Employee Experience and Engagement
- Evaluation
- Omnibus
- Public Polling
- Qualitative
- Segmentation
Our specialisms
Agriculture, Central Government, Charities/Voluntary, Education/Training, Energy/Utilities, Engineering, Environmental, Industrial/Chemicals, Legal, Local Government/Local Authority, Media (Broadcast), Media (Print), Media – Streaming services, Non-Profit, Online Media, Online Retail, Politics, Property/Construction/Housing, Public Services, Sport/Leisure/Arts, Sustainable Energy, Technology, Transportation, Travel/Tourism
Advertising, Analytics, Behaviour Insights, Brand/Branding, Business-to-Business, Communications/PR, Consumer, Cultural research, Customer Experience, Customer Loyalty, Data Analytics, Employee Research, Forecasting, International, Multi-Mode Fieldwork, Online Panels, Opinion Polling, Social Media, Social Research, Usage & Attitude, Youth/children's research
Ad hoc, Advanced Statistical Techniques, CAPI, CATI, Coding/Data Entry, Consultancy, Continuous, Customer Experience (CX), Data Analytics, Data visualisation & infographics, Deliberative Research, Depth Interviews, Desk Research, Diary Studies, Ethnography, Event Evaluation, Executive Interviews, Face-to-Face, Focus Groups/Group Discussion, Foreign Languages, Hall Tests, In-Home/Doorstep Interviews, Interactive Voice Response, Literature reviews, Mobile Surveys, Multivariate Stats and Modelling, Omnibus Surveys, Online Communities, Online Focus Group Hosting, Online Qualitative, Online Research/CAWI, Online Results and Data Portals, Online Surveys, Panels, Postal Research, Qualitative, Quantitative, Questionnaire Design, Recruiting, Report Writing, Street/Mall Interviews, Tabulation & Analysis, Telephone Interviewing, Tracking, User Experience (UX)
Affluent/High net worth, Asian/Asian British, Black/Black British, Business decision makers, Children & young people, College students, Eastern European, Ethnic minorities, LGBTQIA+, Older people, Parents of young children, People of colour, People with medical conditions, People with physical disabilities, Seldom heard audiences, Single parents, Umemployed, Victims of crime, Vulnerable adults, Welsh speakers, Youth/Teens
Australasia, Northern/Western Europe, Republic of Ireland, UK, USA
Our people
Senior Contacts
Dawn Hands (CEO)
Roger Sant (Chief Research Officer)
Simon Wood (Managing Director)
Breakdown of Personnel
Admin/Support staff: 5
Executive/Research staff: 35
Non-research: 5
Data processing: 10
Field interviewers: 120
Field managers/supervisors: 20
Spec writers: 7
Telephone interviewers: 50
Telephone managers/supervisors: 5
Total Number of Employees: 101 to 500