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We Live Context

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Company Profile

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If you want to change the world, you need to start looking at it differently.

We’re an independent research and strategy consultancy that helps organisations around the world create change by seeing their customers, categories, competitors, culture and context from a fresh angle.

Everything is bespoke.

We hate cookie cutters and standardised reports. Instead, we adapt our approach to suit the unique challenges of every client and brief. Our work is exponentially more impactful as a result.

We deliver career-defining outcomes.

We help the people we work with do great things. So, when our clients move to a new company, they tend to take us with them. And most of our new client relationships come through referral.

Our clients are the only people we answer to.

We have no owners or shareholders to placate, which means we can focus on delivering the best work for our clients. And because we have no sister agencies, we work very well with partners.

We create inspired ways to see the world differently.

Our specialisms

Accountancy, Agriculture, Automotive, Catering/Hospitality, Central Government, Charities/Voluntary, Drinks (Alcoholic), Drinks (Non-alcoholic), Durables/White goods, Education/Training, Electrical Goods, Energy/Utilities, Engineering, Entertainment – in home, Entertainment – out of home, Environmental, Events/Conferences, Fashion/Clothing, Finance/Investment – Business, Finance/Investment – Personal, FMCG – General, Food, Gambling/Online Gaming, Healthcare, Home/Garden/DIY, Industrial/Chemicals, Insurance, Interactive Entertainment, Legal, Local Government/Local Authority, Media (Broadcast), Media (Print), Media – Streaming services, Mobile (online/media), Non-Profit, Nutrition, Office Equipment, Online Media, Online Retail, Pets/Petcare, Pharmaceutical, Politics, Property/Construction/Housing, Public Services, Retail, Social Media, Sport/Leisure/Arts, Sustainable Energy, Technology, Telecoms/Mobile/Internet, Tobacco, Toiletries/Beauty Products, Toys/Games, Transportation, Travel/Tourism, Wellness/Fitness
Advertising, Analytics, Artificial Intellegence/ AI Powered Platforms, Behaviour Insights, Brand/Branding, Business-to-Business, Communications/PR, Competitive Intelligence, Concept Testing, Consumer, Cultural research, Customer Communities, Customer Experience, Customer Loyalty, Data Analytics, Direct Marketing/Promotions, Emerging Markets, Employee Research, Forecasting, International, Lifestyle & value trends, Machine Learning, Multi-Mode Fieldwork, New Product Development, NEW TECH/AI , Online Panels, Open AI, Opinion Polling, Packaging/Design, Pricing, Product Testing, Reputation Management, Research technology , Segmentation research, Social Media, Social Research, Storytelling, Trendspotting, Usage & Attitude, Virtual reality/augmented reality, Web usability testing, Youth/children's research
Affluent/High net worth, Asian/Asian British, Asylum Seekers/Refugees, Black/Black British, Business decision makers, Children & young people, College students, Eastern European, Ethnic minorities, Faith communities, Hispanic heritage, LGBTQIA+, Mixed heritage, Muslim/Arab, Neurodiversity, Nordic markets, Older people, Parents of young children, People of colour, People with medical conditions, People with mental health conditions, People with physical disabilities, Seldom heard audiences, Single parents, Umemployed, University students, Victims of crime, Vulnerable adults, Welsh speakers, Youth/Teens
Africa, Australasia, Canada, Caribbean, Central America, Central Asia, Central Europe, China, Eastern Europe, France, India/Pakistan, Japan, Middle East, Northern/Western Europe, Other, Pacific Rim, Republic of Ireland, Russia, Scandinavia, South America, UK, Ukraine, USA, Worldwide

Our people

Senior Contacts

Philip Cooper (Partner)

Victoria Maxey (Partner)

Paul Nola (Partner)

Rhiannon Price (Partner)

Felicity Terry (Partner)

Breakdown of Personnel

Admin/Support staff: 1

Executive/Research staff: 12

Data processing: 1

Total Number of Employees: 11 to 20

Open-quote-mark

“We Live Context are amongst the very best agencies I’ve worked with. Their work is always nothing other than top quality and they continually prove that they are experts in their field.  They know our business inside out and their work has been integral to decisions we’ve made at strategic and tactical levels on many occasions."
 Market Insight Lead, Global Telco 

 "Wow. This is brilliant and is EXACTLY what we needed. Thank you so much for your patience and support to get us this far. We knew you were the right people to help us and I look forward to a longer term relationship to help take our strategy forward. I’m really excited about seeing the final presentation and sharing it with our colleagues."
Head of Brand & Strategic Marketing, UK Charity

 "I love partnering with We Live Context because they are so good at understanding businesses and their needs, particularly mid-market and use that understanding to dig into the all-important “why” of research. Throughout the process they help you translate the research findings into business opportunities and assist with subsequent actions such as revenue modelling and go to market strategy”
Chief Marketing Officer, Global Financial Services

 “I was impressed by the work carried out by We Live Context. They got the brief and what we were trying to do, they were flexible to our changing requirements and timelines and challenged appropriately”
Head of Customer Marketing, Global Racing Company 

 “I am happy to recommend We Live Context as a research partner of the highest calibre. I have worked with Paul Nola and Phil Cooper on a number of very challenging and highly strategic projects because we needed a partner with deep sector understanding and an ability to think beyond the brief.
 Head of Customer Insights, Global Telco

 “The work We Live Context did for us was excellent. It is thorough, comprehensive, and very insightful. I would recommend them.”
 Executive Director, UK Charity

 “This is awesome. it’s exactly what we needed and more”
Head of Marketing and Digital, Global Travel Insurance Provider

 “We Live Context take the time to understand business objectives, previous learnings and different stakeholder perspectives to frame the right research approach.
They frame research into commercial implications and action. They act like planners more than researchers and this is what makes their research actionable. Context have a wealth of B2B understanding and apply this knowledge to the business question to better frame the inputs and resulting outputs”
Director of Customer Strategy, Global Design & Marketing E-Commerce

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