Critical Research

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Critical Research
Unit 7
Baden Place, Crosby Row
London
SE1 1YW
Tel: +44 (0)203 643 9050

Critical Research

Company Profile

We've been delving into market insights for over 30 years. As proud Company Partner members of the Market Research Society , we're committed to bringing you the best insights with a personal touch. Plus, we've got the stamp of approval with ISO20252 accreditation.

Why Critical?

Personalised: We're not just researchers; we're your partners. We work closely with you to understand your goals and challenges. Together, we'll craft the best strategies to get the insights you need.
Experts: Our senior team comprises experienced researchers each with over 20 years of knowledge in their specific industries. We understand the minutiae of your field.
Stats: We have expert in-house statisticians handling sampling, weighting and multivariate analysis, ensuring our research is solid and reliable.
Convenience: We handle all data collection in-house. Whether that’s face-to-face, online, telephone or qual, we're experts. It's all about making your research journey smooth and actionable.

Our specialisms

Sectors

Central Government, Charities/Voluntary, Finance/Investment – Business, Finance/Investment – Personal, FMCG – General, Insurance, Media (Broadcast), Retail, Sport/Leisure/Arts, Telecoms/Mobile/Internet

Expertise

Brand/Branding, Business-to-Business, Consumer, Customer Experience, Employee Research, Multi-Mode Fieldwork, New Product Development, Online Panels, Pricing, Usage & Attitude

Services

CAPI, CATI, Depth Interviews, Face-to-Face, Focus Groups/Group Discussion, Hall Tests, In-Home/Doorstep Interviews, In-store/exit Interviews, Online Surveys, Telephone Interviewing

Participant types

Affluent/High net worth, Children & young people, Ethnic minorities, LGBTQIA+, Older people, Parents of young children, People with physical disabilities, Vulnerable adults, Welsh speakers, Youth/Teens

Research location(s)

Australasia, Central Europe, Eastern Europe, Middle East, Northern/Western Europe, Russia, Scandinavia, UK, USA, Worldwide

Our people

Senior Contacts

Sarah Connis (Research Director)

Sam Day (Face to Face Director)

Ben Farr (Managing Director)

Derek Farr (Company Statistician)

Pat Fraser (Research Director)

James Hopkins (Research Director)

Steve Pick (Research Director)

Kay Rossiter-Base (Research Director)

Paul Sheppard (Research Director)

Nick Williams (Qualitative Director)

Jon Wood (Research Director)

Breakdown of Personnel

Admin/Support staff: 2

Executive/Research staff: 20

Non-research: 2

Field interviewers: 200

Field managers/supervisors: 12

Telephone interviewers: 50

Telephone managers/supervisors: 5

Total Number of Employees: 21 to 50

Address

Critical Research
Suite F3 Hartsbourne House
Delta Gain
Watford
WD195EF
Tel: +44 (0)203 643 9050
Email: info@critical.co.uk

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