“The Pineapple Lounge is absolute best-in-class in their field of kids, family and generational research. Over the past 5 years, not only have TPL delivered excellent global market, consumer and innovation research but have become a trusted strategic partner that our business highly values. The work and recommendations that TPL provides is always tailored, future-oriented, bold and highly relevant to the business challenges our company faces.” - Global Insights Manager, Global toy client

“In our journey to innovate against the 'Jobs to be Done' framework, Firefish have continued to be integral partners, with their agile and immersive approach to support 12-week Sprints. Overcoming initial internal hesitation, their smart thinking and mould-breaking approach demonstrated the critical value of strategic insight and was flexible enough to deliver at pace.” - Customer Insights Director,  Financial Services  client 

“Many suppliers can offer qual or quant, but the Firefish & the numbers lab team gave us confidence that they would be able to generate industry-leading qual and back that up with the most advanced statistical modelling to give us a rigorous and multifaceted  research design, uniquely created for us. The work has transformed parts of our product, marketing, and metrics. It's also led to follow-up research that's just as crucial to our industry thought leadership." Lead researcher, Global social media client