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Flood

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Company Profile

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We stimulate, amuse, challenge, surprise.

We’ll do whatever it takes to capture what people truly think and feel. Whether it's tracking, positioning, NPD, creative development, UX, market assessment or distinctive asset evaluation, our fresh thinking will take you somewhere new.

Engagement is our super-power. It's facilitated by our AI-fuelled market-leading survey software; winner of AURA’s Innovation of the Year and described by Mark Ritson as “the best on the planet".

Combining the best of quant and qual thinking, our marketing-savvy, committed team deliver unmatched levels of understanding and insight on consumer and B2B projects worldwide.

 

Our specialisms

Charities/Voluntary, Drinks (Non-alcoholic), Entertainment – out of home, Finance/Investment – Personal, FMCG – General, Food, Media (Broadcast), Retail, Technology, Toiletries/Beauty Products
Advertising, Artificial Intellegence/ AI Powered Platforms, Brand/Branding, Business-to-Business, Consumer, International, New Product Development, NEW TECH/AI , Packaging/Design, Usage & Attitude
Ad hoc, Artificial Intellegenc/ AI Powered Platforms, Consultancy, Creative development research, Desk Research, Mobile Surveys, Online Surveys, Qualitative, Quantitative, Tracking
Affluent/High net worth, Business decision makers, Children & young people, College students, Older people, Parents of young children, People with medical conditions, University students, Welsh speakers, Youth/Teens
Australasia, Canada, China, India/Pakistan, Japan, Northern/Western Europe, South America, UK, USA, Worldwide

Our people

Senior Contacts

Luke Cadman (Partner)

Vaughan Flood (Founding Partner)

Emma Hart (Junior Partner)

Breakdown of Personnel

Executive/Research staff: 8

Non-research: 3

Total Number of Employees: 11 to 20

Open-quote-mark

"I have no doubt that Flood + Partners design better surveys than any other company on the planet."
Mark Ritson, Marketing Professor, Marketing Week Mini MBAs

“We love their input – they’re now integral to the team and our decision-making. Their ability to rise above the detail and articulate the strategic challenges is very impressive.”
Nic Yates, Marketing Director, Highland Spring

“We commissioned Flood alongside another type of creative development research … but it was only through the bespoke research with Flood that we were really able to pull apart the ideas and gain clear direction on which route to progress.”
Lizzie Haycocks, Strategy Director, Fold7

“Their focus on using questions that set tasks rather than just asking standard questions gave us much greater confidence in the outputs.” 
Shaun Briggs, Head of Marketing Planning, Specsavers

“I love working with them: they are extremely responsive and professional all the way through. The outcome is great insights, clearly presented.”
Olubunmi Stuber, Customer Insights Manager M&G

“They deliver the magic combination of better ways of measuring alongside better quality advice.”
Pieter-Paul Von Weiler, BetterBriefs

“We love the mix of great software and thoughtful ideas about how to keep our work fresh, informative and enjoyable.”
Viv Harrison, Research and Insights Manager, the Caravan and Motorhome Club

“Flood stand out with an innovative approach capable of understanding true behaviour. Their research has been instrumental in making a case for change.”
Karl Winther, Chief Marketing Officer, Kogan

“Flood have brought a fresh dimension to our tracking, helping us develop our brand strategy and elevate Time”
Kaylie Man Yee - Marketing Research and Insights Lead, Time

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