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Potentia Insight

Company Profile

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Potentia Insight is a digital market research agency that provides high-quality data, allowing clients to make strategic decisions quickly. The experienced team offers a bespoke, consultative approach per project. Potentia utilises innovative digital solutions, combining automation and the skills of their team to offer exceptional levels of client service.

Our specialisms

Agriculture, Finance/Investment – Business, FMCG – General, Gambling/Online Gaming, Healthcare, Online Media, Pets/Petcare, Technology, Telecoms/Mobile/Internet, Travel/Tourism
Analytics, Concept Testing, Consumer, Customer Communities, Customer Experience, International, Online Panels, Opinion Polling, Segmentation research, Usage & Attitude
Advanced Statistical Techniques, Data Analytics, Data visualisation & infographics, Gamification, Mobile Surveys, Online Communities, Online Research/CAWI, Online Surveys, Panels, Tabulation & Analysis
Affluent/High net worth, Business decision makers, Ethnic minorities, Nordic markets, Parents of young children, People of colour, People with medical conditions, People with mental health conditions, People with physical disabilities, Youth/Teens
UK, Worldwide

Our people

Senior Contacts

Suzy Hassan (Managing Director & Co-Founder)

Breakdown of Personnel

Admin/Support staff: 4

Executive/Research staff: 6

Non-research: 9

Data processing: 4

Field managers/supervisors: 13

Spec writers: 4

Total Number of Employees: 21 to 50

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