QRi Consulting

At QRi Consulting we bring over 35 years of expertise in consumer psychology and qualitative research to uncover the deeper motivations and emotions driving consumer behaviour.

Our proprietary QualiQuant® methodology combines qualitative depth with quantitative precision, delivering actionable insights that empower brands to stay competitive in a fast-changing market.

With wide experience across industries like destination & country branding, FMCG, leisure & lifestyle, health & wellbeing, automotive, luxury, and digital technology, we specialise in refining brand positioning, enhancing customer loyalty, and driving successful product launches.

Our innovative approaches, including ECG® Workshops (Extended Creativity Groups), reveal subconscious consumer drivers for better business outcomes.

Building on the legacy of CRAM International® and QiQ International®, we continue to innovate while honouring the tradition of in-depth qualitative research.

Partner with QRi Consulting to transform deep consumer insights into measurable business success.

Qualitative Research International QRi Consulting Ltd, trading as QRi Consulting.

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