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Sam UK (Formally Product Perceptions and Sensory Dimensions)

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Company Profile

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SAM is the leading international sensory and consumer research partner. Our mission is to bring the consumer voice into the development of outstanding products that create memorable experiences.

Working across food and beverage, cosmetics, homecare, healthcare and OTC-pharma, SAM supports R&D, CI and Marketing teams to uncover how consumers value their existing and future products, brands, and packaging.  

At SAM, we operate 20 proprietary, state-of-the-art facilities and a network of more than 300 interviewers across France, Germany, Italy, Spain, Switzerland, United Kingdom, Morocco, China and USA, with approved partners in more than 65 countries worldwide.

Our specialisms

Drinks (Alcoholic), Drinks (Non-alcoholic), FMCG – General, Food, Healthcare, Nutrition, Pets/Petcare, Pharmaceutical, Retail, Tobacco, Toiletries/Beauty Products
Concept Testing, Consumer, Customer Communities, New Product Development, Packaging/Design, Product Testing, Usage & Attitude
Ad hoc, CAPI, Depth Interviews, Face-to-Face, Focus Groups/Group Discussion, Hall Tests, In-Home/Doorstep Interviews, In-store/exit Interviews, Qualitative, Quantitative, Street/Mall Interviews
Children & young people, Older people, Parents of young children

Our people

Senior Contacts

Audrey Bell (Field Services Director)

Simon Hails (Director)

Mark Lifton (Client Services Director)

Gill Lunn (Client Services Director)

Jane Randall (Research Director)

Tracey Sanderson (Managing Director)

Nicola Stendhurst (Research Director)

Yvonne Taylor (Managing Director)

Breakdown of Personnel

Admin/Support staff: 9

Executive/Research staff: 37

Non-research: 2

Field interviewers: 300

Field managers/supervisors: 18

Total Number of Employees: 51 to 100

Addresses

Unit 5, Cutbush Industrial Park
Danehill
Lower Earley
Reading
RG6 4UT
Tel: 0118 207 5960
Email: tracey,sanderson@samresearch.com

Unit B1
Windsor Place
Faraday Road
Crawley
West Sussex
RH10 9TF
Tel: 01293 558955
Email: yvonne.taylor@samresearch.com

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