STRAT7 Jigsaw is a full service, strategic, international, multi-method insight agency. But that’s not what defines us.
We’re all about making sense of human complexity.
We know that people are unreliable witnesses to their own behaviour so we use a combination of insight expertise (drawing on multiple-perspectives) creative problem solving (led by innovation and curiosity), and bespoke design (shying away from black box approaches) to enable our clients to build successful strategies for change.
Our specialisms
Accountancy, Automotive, Central Government, Charities/Voluntary, Energy/Utilities, Entertainment – in home, Environmental, Finance/Investment – Business, Finance/Investment – Personal, FMCG – General, Media (Broadcast), Media (Print), Mobile (online/media), Online Media, Pharmaceutical, Public Services, Retail, Sport/Leisure/Arts, Telecoms/Mobile/Internet, Travel/Tourism
Advertising, Artificial Intellegence/ AI Powered Platforms, Behaviour Insights, Brand/Branding, Business-to-Business, Concept Testing, Consumer, Customer Communities, Customer Experience, Customer Loyalty, Data Analytics, Employee Research, International, New Product Development, Pricing, Product Testing, Segmentation research, Social Media, Usage & Attitude, Youth/children's research
Ad hoc, Artificial Intellegenc/ AI Powered Platforms, Audience Measurement, Co-creation, Consultancy, Continuous, Copy Testing, Creative development research, Customer Experience (CX), Depth Interviews, Desk Research, Ethnography, Executive Interviews, Eye Tracking, Face-to-Face, Focus Groups/Group Discussion, Online Communities, Online Surveys, Qualitative, Quantitative
Affluent/High net worth, Business decision makers, Children & young people, College students, Ethnic minorities, Parents of young children, Umemployed, Victims of crime, Vulnerable adults, Youth/Teens
Our people
Senior Contacts
Alex Johnston (Commercial Director)
Sarah McKee (Managing Director)
Sue van Meeteren (Chairperson)
Breakdown of Personnel
Admin/Support staff: 8
Executive/Research staff: 32
Field managers/supervisors: 2
Total Number of Employees: 21 to 50
I’ve worked with Jigsaw on a number of complex projects since 2018/19. They have been consistently brilliant. I have always been really impressed by how thoughtful they are, and their expertise in drawing out the nuanced insight. The team at Jigsaw is also incredibly collaborative – both with me and my team and other research partners – it makes them a real pleasure to work with.
Head of Audiences at BBC