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Yonder Consulting

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Company Profile

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Yonder Consulting offers a unique blend of insight, strategy, and imagination to unlock unrealised opportunity and drive lasting business success. We create confidence in possibility, empowering clients to not only react to trends but to lead them, actively shaping the world in which they operate.

 

Our specialisms

Education/Training, Energy/Utilities, Finance/Investment – Personal, Property/Construction/Housing, Retail, Sport/Leisure/Arts, Telecoms/Mobile/Internet, Transportation, Travel/Tourism, Wellness/Fitness
Behaviour Insights, Brand/Branding, Consumer, Customer Experience, Data Analytics, International, New Product Development, Pricing, Reputation Management, Segmentation research
Artificial Intellegenc/ AI Powered Platforms, Biometrics, Consultancy, Creative development research, Customer Experience (CX), Data visualisation & infographics, Ethnography, Omnibus Surveys, Qualitative, Quantitative
Affluent/High net worth, Business decision makers, Children & young people, Ethnic minorities, LGBTQIA+, Older people, People with physical disabilities, Seldom heard audiences, Vulnerable adults, Youth/Teens
Central Europe, India/Pakistan, Middle East, Northern/Western Europe, Other, Scandinavia, UK, USA, Worldwide

Our people

Senior Contacts

Jo Bergdahl (Managing Partner)

Andrew Cooper (Senior Counsel)

Rick Nye (Senior Counsel)

Michael Simmonds (Chief Executive)

Karl Weaver (Managing Partner)

Tom Wormald (Managing Partner)

Breakdown of Personnel

Total Number of Employees: 101 to 500

Open-quote-mark

“The work with Yonder has allowed our Formula E broadcast to reach new heights, resulting in an enhanced tv offering, more viewers and more fans. The work Yonder produced has quickly had a real impact in our business and enabled us to connect with our audience on a much deeper level.”

MATT ROBERTS, BUSINESS INTELLIGENCE DIRECTOR, FORMULA E

"Through the quarterly index and partnering with the expert team at Yonder, we want to stay close to families across the UK so we can deliver our promise of trusted value on the things that matter to them most. As this report tells us, family is not always about set structures or blood relationships, but the feelings of support, trust and loyalty we feel from those closest to us."

VICTORIA MCKENZIE-GOULD, DIRECTOR OF COMMUNICATIONS, M&S

“The response to brief from Yonder Consulting was thorough and bespoke, displaying a deep understanding of our business and need. The rich insight stage, effective workshop sessions, and superb account management resulted in an EVP deliverable that is differentiating, aligned to our masterbrand and authentically Total Fitness."

KERRY CURTIS, HEAD OF BRAND DEVELOPMENT
 

“We’ve been working with the team for a number of years now on a range of projects. They are pretty unique in that they can go from the pure research element right through to functioning prototypes. There’s not many agencies that can do this and it’s allowed us to keep great pace on the project and get some real traction here at Vodafone.”

MIKE TAYLOR, GROUP HEAD OF INSIGHTS, VODAFONE

“We had a unique challenge and opportunity – to celebrate the history of our legacy brands while positioning the company for its next growth phase. We needed a partner who had a business first mentality and brought fresh thinking to the table. Yonder’s unique blend of insight, strategy and imagination and top-notch creative teams set them apart – they were the ideal partner. Our process was the perfect blend of art and science, with research guiding every step of the process.”

KIP HAVEL, CHIEF MARKETING OFFICER, DEXIAN

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