YouGov Plc

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50 Featherstone Street
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EC1Y 8RT
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YouGov Plc

Company Profile

YouGov is an international online research data and analytics technology group offering a data-led suite of products and services including YouGov BrandIndex, YouGov Profiles, YouGov Omnibus and Custom research.

Our mission is to offer unparalleled insight into what the world thinks. With the highest quality panel of 26 million registered members and operations in the UK, the Americas, Europe, the Middle East, India and Asia Pacific, we have one of the world's largest research networks.

As innovators and pioneers of online market research, we have a strong reputation as a trusted source of accurate, actionable consumer insights .

Our specialisms

Sectors

Charities/Voluntary, Finance/Investment – Business, Finance/Investment – Personal, Media (Broadcast), Online Media, Online Retail, Politics, Public Services, Retail, Sport/Leisure/Arts

Expertise

Brand/Branding, Business-to-Business, Communications/PR, Concept Testing, Customer Communities, Online Panels, Opinion Polling, Reputation Management, Segmentation research, Usage & Attitude

Services

Ad hoc, Omnibus Surveys, Online Communities, Online Qualitative, Online Research/CAWI, Online Surveys, Quantitative, Self-serve/DIY platform, Syndicated Surveys, Tracking

Participant types

Affluent/High net worth, Business decision makers, Ethnic minorities, LGBTQIA+, Nordic markets, Older people, Parents of young children, People with medical conditions, Victims of crime, Vulnerable adults

Research location(s)

Australasia, Canada, Central Europe, France, India/Pakistan, Middle East, Other, UK, USA, Worldwide

Our people

Senior Contacts

Greg Dagger (Head of UK Product Team)

Russell Feldman (Head of Digital, Media & Technology Research)

Jake Gammon (Global Head of Qualitative & Head of UK Data Services)

Kerry McLaren (Head of UK Sales)

Breakdown of Personnel

Total Number of Employees: 500+

News from YouGov Plc

How Allison + Partners used audience insights to inform TikTok's campaign launch (5 May, 2021)

How Molson Coors used YouGov's connected data to measure the impact of featuring in a Netflix series (20 July, 2021)

How the Bar Standards Board gathered insights on the consumer journey to regulate legal services (29 June, 2022)

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Membership

Company Partner

Initiatives

Standards

Global Insight Academy

Events