B2B Network Podcast

A series of interviews designed to lift the lid on the skills required to conduct effective and best practice B2B research.

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Episode 1: B2B research – the full service provider perspective

Stephen Bairfelt, Managing Director of B2B data collection experts, Prevision Research and Chair of the MRS B2B Network talking to Pete Mullarkey, Insights Network Manager of B2B International about his career in market research, what he sees as the key challenges facing B2B research in the years to come and some thoughts on how these can be addressed.

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