This statement of the responsibilities of research interviewers towards the people they interview, and the clients who commission the surveys on which they work, is based on the detailed Code of Conduct issued by The Market Research Society (MRS).

It is intended for new interviewers

  • to help with learning the key dos and don’ts of the job, experienced interviewers –
  • as a quick reference guide.

MRS has issued this booklet as part of its policy of supporting people in the profession, so that they are able to maintain the reputation of market, social and opinion research and ensure that it prospers by the professionalism they bring to their work.

The formal Code is supplemented at the end of the booklet by a ‘Code of Common Sense’ for interviewers – something suggested by experienced market researchers who were consulted when this document was first drafted.

View the full PDF here

Get the latest MRS news

Our newsletters cover the latest MRS events, policy updates and research news.