This event has taken place
Free
Free
Free
On 8 October this year, we will be hosting the MRSpride annual SHOW UP! Insights Summit. This is a summit for all those who have a stake in LGBTQ+ communities and interests, whether you work in the private sector, public charity sectors; and/or indeed if you’re an LGBTQ+ person or ally. This is a day that promises to be a unique chance to gain a deeper understand of LGBTQ+ life today.
The event will be followed by a networking session, for people to connect with the MRSpride community.
We are delighted to announce that we will be joined by the following agencies, brands, and clients:
Diversity Standards Collective | Durex | Bulbshare | Boots | Verve | Sloggi | Bamm | Controlling Chemsex | Kantar | DIVA | Research Opinions | Ipsos
This is a free event, so book your place now as we have a limited number of tickets available.
SHOW UP is made possible thanks to the generous sponsorship of MRSpride’s Principal Sponsor, YouGov.
YouGov
MRSpride principal sponsor. YouGov is an international online research data and analytics technology group. Our mission is to offer unparalleled insight into what the world thinks. Our innovative solutions help the world’s most recognised brands, media owners and agencies to plan, activate and track their marketing activities better. With operations in the UK, the Americas, Europe, the Middle East, India and Asia Pacific, we have one of the world's largest research networks.Media Partner
Breaking market research news, latest job vacancies, industry reports, in-depth analysis and cutting-edge opinion for customer insight professionals.
Mariline Alsuar, Global Insights Director, Reckitt
Mariline Alsuar is the Global Insights Director on Sexual Wellbeing. In her 5 years in the role, she has experimented with new research technologies to uncover the truth about people’s sex life and to determine how to help them enjoy a pleasurable sex life, safely. She believes sexual satisfaction is a critical component of overall wellbeing. She is interested in finding new ways to represent and celebrate the diversity that exists within the LGBTQ+ audience.
Alessia Cavallini, Brand Manager, Kantar
Alessia Cavallini, also known as Vi, has always been a powerhouse of creativity, innate passion and empathy. From a young age, Alessia immersed herself in photography and visual arts, developing a keen eye for detail and a profound appreciation for the world around her. Her interest in psychology further fuelled her understanding of human behaviour, making her an empathetic and insightful individual. Alessia's zest for life and commitment to self-improvement have been evident throughout her personal and professional journeys. She has always been guided by her core values of authenticity and honesty, principles that have shaped her interactions, work, and approach to every challenge she has faced. Alessia's commitment to these values and her way of connecting with intention has not only defined her character but has also inspired those around her.
Matt Baker, Co-Founder and Chief Creative Officer of BAMM
Matt is the Co-Founder and Chief Creative Officer of Strategic Insight Agency BAMM. With his background in photo-journalism, Matt has always been a passionate storyteller dedicated to the delivery of compelling and impactful living insight to BAMM’s clients. Matt began his career in planning at DLKW and M&C Saatchi following completion of a degree in psychology at the University of Nottingham. He then studied Photojournalism and freelanced for a number of years before co-founding a new breed of insight agency harnessing the power of imagery and film to situate consumer insights in its broader cultural context and inspire creativity among brand owners across the world.
Michael Brown, Partner, UM, Co-Chair, MRSpride
Dr. Rodney Collins, Co-Director of Intelligence, Outvertising
Dr. Rodney Collins is the Co-Director of Intelligence at Outvertising, the not-for-profit, volunteer led and run LGBTQIA+ advertising and marketing advocacy group in the UK. At Outvertising, he is the co-lead and lead author of the group's Outvertising Consumer Report.
Raga D'silva
Raga D’silva is an author, TEDx speaker, columnist, entrepreneur and an LGBT+ rights activist. She has worked in numerous geographies, including India, New Zealand, China, Hong Kong, Malaysia and Singapore over the last 30 years in media, entertainment and advertising. Born and raised in India, Raga struggled with her sexuality, making headlines when she came out as a lesbian at the age of 50 through her debut book ‘Untold Lies’. Since then, she has been a vocal supporter of the LGBTQ+ community and has dedicated her efforts to championing the rights of the community.
Raga’s personal coming out journey has been documented across various media channels including BBC India & BBC One. She has also appeared on other media channels such as ITV, BBC, Sky News, Channel 5 for her fight to prevent Diabetes Type 2. Finalist at the ‘Woman of the Year’ by the Asian Achievers Awards 2022, Raga has become a voice for older LGBTQ+ people, striving to ensure global equality for all. Raga was an intervenor in the marriage equality rights in India & has been relentlessly fighting for this basic human right. Raga was shortlisted amongst 90k nominations and voted for the prestigious National Diversity Awards 2023.Raga speaks on various topics including intersectionality, Diversity & Inclusion, Entrepreneurship, Personal Branding and Ancient Wisdom & Modern Solutions. Raga is the recipient of the Woman of Courage award at the UK Houses of Parliament.
Recently, Raga set up the UK’s first speaker agency for LGBTQ+ Queer women and those who are non-binary, OUTspoken Speakers. Apart from writing the next two books, Raga regularly writes for several publications, including Diva Magazine.
Dominique Escorce, Recruitment Specialist at Research Opinions, Acumen Fieldwork
Dominique is a Queer, Manchester-based Recruitment Specialist, specializing in market research, and has been recognised for contributing to a high-profile research project. With a strong dedication to promoting diversity and inclusion, she actively seeks to create equal opportunities in the workplace. Dominique helps her work place build more inclusive strategies, for participants and the team, to allow all voices to be heard. Outside of work, she will be at protests that focus on equality and human rights, then spend her evenings song-writing as a form of create expression and storytelling. Driven by activism, inclusivity and diversity, Dominique is always looking for ways to learn and make positive differences.
Chris Hutchings, Senior Director Ipsos
Hannah Key, Insights Manager, Boots
Hannah has done various roles as part of the Boots UK Commercial Insights team since 2018, where she is currently the research lead on overall brand strategy, ESG and communications testing. She has a real passion for people and believes everyone should have the right to be their authentic self in all aspects of life. She’s a Mental Health First Aider and Forum Rep within Boots, meaning when she’s not in hot debate with the Marketing team about upcoming measurement plans, she’s advocating for fellow colleagues to make the absolute best of their 9-5 experience.
Outside of work she’s a doting dog mum, Disney parks enthusiast and tells us she bakes a mean chocolate chip cookie after well over a decade of perfecting the recipe. Despite being a total introvert she’ll be happy to talk your socks off on any of these topics.
Ignacio Labayen De Inza: Controlling Chemsex
Ignacio Labayen de Inza is one of those unique people who has distilled his own past life traumas into a force for good to help others—in this case, his past dependence on chemsex, the term used to describe sexual activity that happens while under the influence of drugs, taken before or during this activity, with the purpose of sustaining, enhancing, disinhibiting, or facilitating the experience. Today, Ignacio is the chief executive of Controlling Chemsex, an online charity developed in 2020 to provide online chemsex support to anyone needing it.
Victoria Landell Mills, Senior Insight Executive, BAMM
Victoria is a qualitative research specialist at Strategic Insight Agency BAMM since January 2023 with expertise in semiotics, ethnography and social trends. She has contributed considerably to The Drop 2023 FANDOM, as well as BAMM RAW. Victoria studied International Relations at King’s College London with a particular focus on Human Rights and the European Union. Since commencing her career in the insight industry she has always sought to surface the stories of those who are least well understood and heard. She is committed not to telling stories on the behalf of others but rather to have other people’s stories heard.
Hannah Litchfield, Client Director, Bulbshare
Hannah Litchfield is Client Director at Bulbshare and has dedicated her career to placing consumers at the heart of decision-making processes for major retailers and brands globally. She is passionate about ensuring all voices are elevated through true collaboration and believes community-led insights are the route to achieving this. Her approach is rooted in the belief that true success comes from fostering real connections and she is committed to bridging the gap between brands and their consumers, ensuring that every voice is heard and valued.
Phil McCann, Research Director, Verve
Phil has worked at Verve for nearly a decade, leading their work with Boots and the No7 Beauty Company – taking in all things retail, healthcare and beauty. He’s come a long way from his first project, where he told his client “I don’t know anything about lipstick”, and now happily spends hours chatting about full coverage, the joys of a double cleanse and the importance of daily SPF. Phil’s passionate about ensuring authentic voices cut through in research – from uncovering the effects of the Cost-of-Living crisis to illuminating the lived experiences of trans and non-binary consumers. You can chat to him about films, music, football and the c.67 different daily puzzle games he plays.
Merry Martyn, Comedian
Merry is a comedian with a statistics PhD and inflicts maths on her audience with flashcards, a ukulele and a rubik's cube. Her clever wit won her Queerovision Comedy Competition at Edinburgh Fringe '24, shortly after being named a finalist for West End New Act of the Year '24. When she's not on stage, she's buying tiny hats for her pet lizard.
Virginia Melis, Karo Healthcare
Virginia Melis (she/her) is a passionate marketer with over 17 years of experience in consumer healthcare. She currently leads the Healthcare Professional (HCP) strategy and programmes for the Skin Health category at Karo Healthcare. Throughout her career, she has had the opportunity to work with incredible teams at companies such as Haleon, GSK, Nestlé Skin Health, and Galderma, where she has successfully driven impactful brand strategies and led campaigns that make a real difference.
Originally from Italy, she has spent the past 20 years in the UK, with a few fantastic years in Switzerland. Outside of her professional life, she’s also a full-time mum to two wonderful kids, aged 4 and 6, who ensure there's never a dull (or quiet) moment!."
Rich Miles, Diversity Standards Collective
Rachel Pound, Senior Recruitment Specialist at Research Opinions, Acumen Fieldwork
Rachel is a Senior Recruitment Specialist in market research. She brings a unique perspective to her work, ensuring inclusivity and fairness are the front-focus of the recruitment process. Blending her academic background with a passion for equality and justice as she holds a degree in Sociology and a postgraduate in International Human Rights. Outside of her profession, Rachel lives in Manchester, with her wife, and spends time looking up and staying informed on global human right issues. Rachel’s dedication to inclusivity extends beyond her professional work, as she strives to create a positive impact in and out of the workplace.
Shafeeq Shajahan, VP Product, Streetbees
Shafeeq is the VP of Product at Streetbees. A product leader with over 7 years of Machine Learning experience in the FMCG and TMT sectors, Shafeeq has contributed to the growth of zero-to-one AI products in APAC and EMEA, specialising in chatbots, voicebots and other Natural Language Processing applications. Shafeeq has been innovating in the Market Research space for three years now, empowering traditional research use-cases with AI (e.g. conversational surveys, multi-media classification and insight generation):
Sabrina Trinquetel, Co-chair MRS Pride and EDI Changemaker
Jane Rowe, Program Manager, YouGov and Committee Member, MRSpride
09.00 – 09.30
Registration and breakfast
09.30-09.35
Opening remarks from MRSpride co-chair
Sabrina Trinquetel, Co-chair MRS Pride and EDI Changemaker
09.35-09.45
Update from EDI Council
Josephine Hansom, SVP Youth, Savanta; MRS EDI Council Chair
09.45-10.30
Identity Remix: Unlocking your full intersectional self
Join us in conversation with diverse voices from across our rainbow exploring unique, nuanced experiences from different intersectional perspectives. Our amazing guests will cover all sorts of personal and professional experiences that lift the lid on the unseen and unheard, often compounding challenges and benefits that occur from being part of more than one minority group. Family, coming out, tv commercials, and cabaret. A lively debate to get your senses and synapses buzzing.
“If I didn’t define myself, I would be crunched into other people’s fantasies for me and eaten alive," Audre Lorde
Chair: Sabrina Trinquetel, Co-Chair MRS Pride
Guests:
Adelle Barker, Team Leader at Sky, Trans and Non Binary Associate For LGBTQ+ Network at Sky, #IDontKnowHowToBeTrans Podcaster and Writer
Elisha (El) Savidge, Consultant, Starfish Search Board Practice, Equality, Diversity and Inclusion Advocate
Kate Dale, Strategic marketer and behaviour change campaigner, responsible for This Girl Can. Co-owner of The Queer Comedy Club and Milli Group
Shafeeq Shajahan, VP Product, Streetbees
10.30 – 11.00
Break
11.00-11.45
The LGBTQ+ Creative Edge: How targeted community research is helping brands better connect culture and creative
In today's scramble for share of wallet amongst consumers,understanding the nuances of diverse communities, their contexts and lived experience is crucial for building authentic brand connection and loyalty. However, traditional engagement and advertising strategies can still fall short when it comes to capturing the lived experiences and cultural contexts of marginalised and underrepresented groups. Join the DSC to explore how our targeted community research has been used to support brands like Virgin Atlantic, E45 (Karo Pharma) Unilever, Netflix, TK Maxx, L’Oreal deepen their understanding of communities, contexts and individuals.
Rich Miles (he/him), CEO, The Diversity Standards Collective
Alex Gabbutt (he/him), Senior Cultural Researcher, The Diversity Standards Collective
Virginia Melis, Global Healthcare Professional Marketing Lead, Karo (E45)
11.45 – 12.30
State of the nation – 3 takeaways, followed by panel session hosted by Chris Hutchings, Senior Director Ipsos
Lessons from The Outvertising Consumer Report
In partnership with YouGov, Outvertising developed a UK-wide LGBTQIA+ brand census. The Outvertising Consumer Report report is open resource designed to inform how brand leaders can communicate authentically to positively affect brand affinity, reputation, and sales amongst LGBTQIA+ audiences. In fact, LGBTQIA+ audiences have a higher level of expectation of advertising and are often the bellwethers of consumer trends. This session will showcase key findings from the Outvertising Consumer Report and a snapshot of a range of commercial sectors where there are opportunities to connect with the LGBTQIA+ community and their friends, families, and allies. The discussion will highlight the achievements and lingering challenges of capturing the state of the LGBTQIA+ nation and prompt consideration of new directions for research, marketing, and advertising.
Dr. Rodney Collins, Co-Director of Intelligence, Outvertising
An insight into the role of the LGBT recruiter
At Research Opinions, we strive for inclusivity, especially for those from the LGBTQIA+ community. For us, inclusivity is only achievable through knowledge, self-awareness and honest (sometimes difficult) conversations. As recruiters, we are the participants' first point of contact, and it's our responsibility to ensure their experience of the market research industry is a positive one. It's fantastic to see the industry taking steps to be more inclusive of all audiences, and we're working in collaboration with our project managers and their clients to speaking up for the community and in turn, helping to keep the doors open for so many who have previously shut out.
Dominique Escorce, Recruitment Specialist at Research Opinions, Acumen Fieldwork
Rachel Pound, Senior Recruitment Specialist at Research Opinions, Acumen Fieldwork
DIVA Report 2024: Allyship & Authenticity
Now more than ever, brands have a unique opportunity to champion inclusion and demonstrate genuine authenticity. The potential for making a positive impact in the lives of LGBTQIA+ individuals is immense. However, simply showcasing diversity is not enough. People desire authenticity rather than superficial representation for marketing purposes only. They want to see brands follow through on their words and this is where authenticity becomes crucial and being an ally takes on a deeper significance, replacing artificial and sometimes soulless representation.
With the DIVA insights, we provide actionable examples and hope they serves as inspiration and catalyst for demonstrating better support for each other - as individuals, as allies and as brands.
Alessia Cavallini, Brand Manager, Kantar
12.30 -13.30 lunch
13.30 – 14.15
Below the belt – collection of case studies followed by audience Q&A
Inclusive Conversations: How LGBTQ+ influencers are helping to shape Durex's strategy
Bulbshare, in partnership with Durex (Reckitt), have collaborated over the past few years with a diverse influencer community, focusing on LGBTQ+ voices, to discuss sexual wellbeing and answer a range of brand and business objectives. Through our app and online workshops, we have fostered dialogues, empowering influencers to shape Durex’s inclusive strategies in every area, from comms to design and innovation. Join Bulbshare & Reckitt to hear from community members and explore our collaborative journey, the impact of influencer insights on campaigns, and the importance of integrating LGBTQ+ voices in brand conversations. Join us to celebrate our community and drive change in inclusive marketing.
Hannah Litchfield, Client Director, Bulbshare
Mariline Alsuar, Global Insights Director, Reckitt
Bringing Boots closer to the LGBTQ+ community
Phil from Verve and Hannah from Boots will talk through how Boots started from wanting to take a person-centred approach to their website copy and expanded this to a broader brief on better understanding and supporting the LGBTQ+ community Their research explored the real-life experiences of trans and non-binary individuals in 2024, through a combination of listening sessions and a large-scale quantitative survey among trans and non-binary individuals. This inclusive research helped generate empathy, challenge hypotheses and contributed towards a compassionate long-term strategy for their communications.
Phil McCann, Research Director, Verve
Hannah Key, Insights Manager, Boots
Gen(der) Z: Underwear and Inclusivity Situating Sloggi in a Beyond Binary World
In 2023 Triumph trusted BAMM with a challenging brief: how to develop an underwear range inclusive to all genders, in what for many can be an emotionally fraught category. Our participant partners included a split of GenZ cisgender and nonbinary people.
The most revealing finding of this research was the shift that has taken place in the ‘lifestage’ of the nonbinary commercial experience. The evolution began with the assertion of difference, to celebrating difference, to the emergent desire to transcend difference. The findings have fed into the design of a new Sloggi range as well as the Beyond Binary positioning.
Matt Baker, Co-Founder and Chief Creative Officer of BAMM
Victoria Landell Mills, Senior Insight Executive, BAMM
14.15 – 15.00
Keynote: In conversation with Ignacio Labayen De Inza: Controlling Chemsex
Interviewed by Michael Brown, Partner, UM, Co-Chair, MRSpride
15.00-15.30 Break
15.30-16.15
Keynote: In conversation with Raga D'silva: Author | Host | TEDx Speaker
Raga D'silva is a TedX speaker, Entrepreneur, Author and an LGBT+ Activist, currently fighting for marriage rights in India, and has appeared on several TV channels, and publications across the UK, India and New Zealand. Her first book, Untold Lies caused quite a tsunami in India.
Interviewed by Sabrina Trinquetel, Co-chair MRS Pride and EDI Changemaker
16.15 – 16.30
Closing comments from Sabrina Trinquetel, Michael Brown, Jane Rowe
16.30 – 19.00
Drinks reception
Performance from Comedian Merry Martyn
Merry is a comedian with a statistics PhD and inflicts maths on her audience with flashcards, a ukulele and a rubik's cube. Her clever wit won her Queerovision Comedy Competition at Edinburgh Fringe '24, shortly after being named a finalist for West End New Act of the Year '24. When she's not on stage, she's buying tiny hats for her pet lizard.
This event has taken place
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