MRSpride SHOW UP! Insights Summit

09.00 – 09.30
Registration and breakfast

09.30-09.35
Opening remarks from MRSpride co-chair
Sabrina Trinaquetel, UK Sales Director, Measure Protocol and MRSpride Co-chair

09.35 – 10.30
Panel: Different voices of intersectionality
Sabrina Trinaquetel, UK Sales Director, Measure Protocol and MRSpride Co-chair
Panellists: to be confirmed

10.30 – 11.00
Break

11.00 – 11.45
A Interview with Galop: Best Practices for Collaborating with Specialist Charities
Join us for a conversation with Galop, the UK’s leading LGBT+ anti-abuse and violence charity, to learn best practices for researchers collaborating with specialist charities. With over 40 years of experience, Galop has supported countless research projects and know what differentiates meaningful engagement from superficial efforts. Often, researchers face challenges in recruiting support from charities, but this interview aims to shift the conversation to the barriers charities face in supporting research.
Attendees will learn what Galop looks for in projects they participate in and/or offer their consultancy with. As well as this, the work researchers can be doing at their research’s conception to reduce barriers to engagement from specialist charities.
Lisa Harrington, Training and Commercial Manager, Galop
Followed by Q&A with Jane Rowe, Program Manager, YouGov and Committee Member, MRSpride

11.45 – 12.30 
Collection of case studies, featuring E45, Netflix, Mcdonalds, TK Maxx
Rich Miles, Diversity Standards Collective

12.30 -13.30 lunch

13.30 – 14.15
Below the belt – collection of case studies followed by audience Q&A
Inclusive Conversations: How LGBTQ+ influencers are helping to shape Durex's campaigns
Bulbshare, in partnership with Durex (Reckitt), have collaborated over the past few years with a diverse influencer community, focusing on LGBTQ+ voices, to discuss sexual wellbeing and answer a range of brand and business objectives. Through our app and online workshops, we have fostered dialogues, empowering influencers to shape Durex’s inclusive strategies. Join Bulbshare & Reckitt to hear from community members and explore our collaborative journey, the impact of influencer insights on campaigns, and the importance of integrating LGBTQ+ voices in brand conversations. Join us to celebrate our community and drive change in inclusive marketing.
Hannah Litchfield, Client Director, Bulbshare
TBC, Reckitt

Bringing Boots closer to the LGBTQ+ community 
Phil from Verve and Hannah from Boots will talk through how Boots started from wanting to take a person-centred approach to their website copy and expanded this to a broader brief on better understanding and supporting the LGBTQ+ community Their research explored the real-life experiences of trans and non-binary individuals in 2024, through a combination of listening sessions and a large-scale quantitative survey among trans and non-binary individuals. This inclusive research helped generate empathy, challenge hypotheses and contributed towards  a compassionate long-term strategy for their communications.
Phil McCann, Research Director, Verve
Hannah Key, Insights Manager, Boots

Gen(der) Z: Underwear and Inclusivity Situating Sloggi in a Beyond Binary World
In 2023 Triumph trusted BAMM with a challenging brief: how to develop an underwear range inclusive to all genders, in what for many can be an emotionally fraught category. Our participant partners included a split of GenZ cisgender and nonbinary people.
The most revealing finding of this research was the shift that has taken place in the ‘lifestage’ of the nonbinary commercial experience. The evolution began with the assertion of difference, to celebrating difference, to the emergent desire to transcend difference. The findings have fed into the design of a new Sloggi range as well as the Beyond Binary positioning.
Matt Baker, Co-Founder and Chief Creative Officer of BAMM
Victoria Landell Mills, Senior Insight Executive, BAMM 

14.15 – 15.00
Keynote in conversation with Ignacio Labayen De Inza: Controlling Chemsex
Interviewed by Michael Brown, Partner, UM, Co-Chair, MRSpride

15.00-15.30 Break

15.30 – 16.15
State of the nation – 3 takeaways, followed by panel session hosted by Chris Hutchings, Senior Director Ipsos

DIVA Report 2024: Allyship & Authenticity
Now more than ever, brands have a unique opportunity to champion inclusion and demonstrate genuine authenticity. The potential for making a positive impact in the lives of LGBTQIA+ individuals is immense. However, simply showcasing diversity is not enough. People desire authenticity rather than superficial representation for marketing purposes only. They want to see brands follow through on their words and this is where authenticity becomes crucial and being an ally takes on a deeper significance, replacing artificial and sometimes soulless representation.
With the DIVA insights, we provide actionable examples and hope they serves as inspiration and catalyst for demonstrating better support for each other - as individuals, as allies and as brands.
Alessia Cavallini, Brand Manager, Kantar

 An insight into the role of the LGBT recruiter
At Research Opinions, we strive for inclusivity, especially for those from the LGBTQIA+ community. For us, inclusivity is only achievable through knowledge, self-awareness and honest (sometimes difficult) conversations. As recruiters, we are the participants' first point of contact, and it's our responsibility to ensure their experience of the market research industry is a positive one. It's fantastic to see the industry taking steps to be more inclusive of all audiences, and we're working in collaboration with our project managers and their clients to speaking up for the community and in turn, helping to keep the doors open for so many who have previously shut out.
Dominique Escorce, Recruitment Specialist at Research Opinions, Acumen Fieldwork
Rachel Pound, Senior Recruitment Specialist at Research Opinions, Acumen Fieldwork

Additional session to be announced 

16.15 – 17.00
Closing keynote in conversation with Tabitha Morton, UN Women
Interviewed by Chloe Fowler, Founder, Nest Research, Committee Member, MRSpride

17.00 – 17.10
Closing comments from Sabrina Trinquetel, Michael Brown, Jane Rowe and Chloe Fowler

17.15 – 19.00
Drinks reception, with optional book swap